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Course Name Economic Diplomacy Series 3/2015 Title The ASEAN Economic Community in the Context of Australia and New Zealand (Master Class) Date 18-21 May 2015 Aim The aim of the Master Class is to achieve a closer understanding of ASEAN, Australia and New Zealand as a trading and investment block in the context of good neighbours. Rationale ASEAN, Australia and New Zealand have signed the ASEAN Australia New Zealand Free Trade Agreement which creates a large trading block in part of the Asia Pacifc Region. It is important for citizens in the region to fully utilise the Free Trade Agreement. Target Group Relevant government agencies, universities, government-linked companies, private sector, non-government organisations and foreign embassies in Kuala Lumpur. Learning Outcomes By the end of this programme, the participants should be able: U To understand the geo-politics of ASEAN, Australia and New Zealand; and U To be aware of the role of economic diplomacy in strengthening trade and 140 investment relations between ASEAN, Australia and New Zealand. Course Methodology Learning will be through lectures, discussions and presentations. Course Content U Attractions and Challenges of AEC to Australian Businesses; U Business Considerations and Strategies for the AEC; U Opportunities for Partnering with Australian Businesses; U Importance of Good Governance to AEC Implementation; U Trade (Goods/Services) and Investment Liberalisation and Non-tariff Barriers; U Free Trade Agreements: ASEAN, Australia and New Zealand and Other Market Connection Strategies; and U SME Internationalisation and Navigation of Different Business Cultures. 2015 Prospectus