Page 32 - 2015_Prospectus

Course Name Workshop on Public Diplomacy and Media Skills Date 24-26 February 2015 Aim The workshop aims to provide understanding on the aspects of public diplomacy and media skills and how the two components are crucial in the ever-changing and dynamic developments in global diplomacy and international affairs. Rationale The globalisation of international relations and rapid development of information and communication technology have greatly infuenced trends in modern day diplomacy. While diplomacy in the past focused mainly on interaction between states at the bilateral and multilateral levels, diplomacy today increasingly involves interaction with the media, non-governmental organisations and the public at large. The objective of such interaction is to infuence thinking at the international level that will promote one’s own national interests. Therefore, effective public diplomacy activities and media skills will help promote and contribute towards a better understanding of Malaysia’s foreign policy and trade and economic policies, both regionally and internationally. Target Group Government offcers grade 41 and above. Learning Outcomes 32 By the end of this workshop, the participants should be able: U To understand the overview of the objectives and scope of public diplomacy; U To improve their awareness on the importance of public diplomacy in promoting Malaysia’s national interests in the international arena ; and U To expand their knowledge and skills in handling the media in the context of public diplomacy and advocacy. Course Methodology A balanced approach to theory and hands-on training is applied. Participants learn through classroom lectures, group discussions and simulation exercises. The course is conducted in English. 2015 Prospectus