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Course Content U An Overview of Public Diplomacy; U The Role of Embassies in Public Diplomacy; U The Role of Non-Governmental Organisations in Public Diplomacy; U Cross-Cultural Understanding and its Implications on Public Diplomacy; U The Role of Media in Public Diplomacy; U Public Diplomacy: Promoting Malaysia through Culture; U Effective Media Relations; U Writing Press Releases and Statements; U Handling Crisis Situations and Diffcult Questions from the Media; U TV and Radio Interview and Press Conference; and U Role Playing – Mock Press Conference. Prerequisite/Eligibility This course is offered to all Malaysian civil service offcers. How to Apply All applications must be made through the participants’ ministries/government agencies using the Online Course Application System (CAS), which can be accessed at http://cas.idfr.gov.my Application Deadline 16 February 2015. Contact Person Ms. Dzuita Mohamed 33 Assistant Director E-mail : dzuita@idfr.gov.my Tel : +603 2149 1116 Fax : +603 2145 7015 2015 Prospectus