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Roundtable Discussion on Cultural Diplomacy: A Synopsis  34
           Malaysia’s Cultural Identity             interaction, and cultural understanding
                                                    needed to be forged before the match
           Dr Asma was of the view that Malaysia has   happened.
           a special and unique persona as the
           country is culturally diverse, which also at    Mr Eddin elaborated that cultural
           the same time makes fitting Malaysia into   diplomacy has been defined primarily by
           one  cultural identity di cult. A  Malay’s   the United Nations and the United States.
           perspective about Malaysia is di erent   Cornwell   University  for   example
           from a Chinese’s, Indian’s and other     established a Southeast Asian programme
           Bumiputera’s perspectives. As such, the   that shapes American understanding of
           definitions of what a Malaysian is and what   what Southeast Asia was. In other words,
           Malaysian culture is, are work-in-progress   cultural diplomacy is foreign policy’s push
           as they are very versatile. Despite the   to create cultural understanding and
           challenge, she stressed that understanding   engender basic solidarity and even conflict
           our culture –  its versatility particularly,   resolution. He highlighted the resolution
           before understanding the culture of others   and  agreement  that  was brought  about
           is  important,  and it  is  a  precondition in   between third world nations in Bandung
           cultural diplomacy. Tourists and visitors   about 50 years ago, where they were able
           who  come  to  Malaysia  are amazed  at   to come together and through a process of
           Malaysia’s culture thus it is a comparative   mutual understanding and solidarity begin
           advantage that we need to utilize. In this   to grapple  with  the  idea  of  how  cultures
           respect, all ministries need to have a   can be shared. The influence of culture is
           cohesive message in promoting Malaysia   so powerful that it transcends politics.
           abroad.                                  Therefore,  Malaysia’s cultural  diplomacy
                                                    has to be shaped along those lines. He
             Mr Eddin Khoo asserted the need to     argued that selling and promoting
           challenge the concept of Malaysian       Malaysian culture i.e., Malaysian food, is
           identity and cultural diplomacy. The     part and parcel of the e ort, but it is not
           reason for  that is because Malaysian    the heart of the matter. As such, if cultural
           identity is neither reflected in nationality   diplomacy is going to be pivotal to
           nor organized politically. The identity has a   Malaysia's approach to foreign relations,
           resonance and goes deeper back into the   we would need to start having a far more
           country’s historical reality. He suggested   serious and profound understanding of
           that the characteristic of Malaysian culture   what it is and what its resonance can be at
           is cosmopolitanism as it is very organic.   the international level.
           He also pointed out that cultural
           diplomacy is not exactly about selling and      Mr Eddin further argued that cultural
           promoting our country abroad. Instead, it   diplomacy entails a great deal of
           is about education and knowledge in all   intelligence and learning, such as the
           spheres.  One  of  the  most  pivotal  foreign   promotion of Malay language. He shared
           policy events was the establishment of   that  Malaysian  Studies was promoted in
           relations between China and the United   universities abroad, and at  one time was
           States which has defined world politics   very  prominent  in  his  alma  mater,  the
           since  then.  The  first  phase  of  the  School of Oriental and African Studies
           relationship was a ping pong (table tennis)   (SOAS), University of London. It was
           match which essentially was a political  introduced by an English orientalist and
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